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Why Are National Pharmaceutical Brands More Considered Than Multinationals? A Case of Pakistan’s Pharmaceutical Industry

Sarhad Journal of Management Sciences
doi 10.31529/sjms.2016.2.2.7
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Abstract

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Date

December 31, 2016

Authors
Abid ShehzadMuhammad Wahab
Publisher

Sarhad University of Science and IT Peshawar


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