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Puppets of Necessity? Celebritisation in Structured Reality Television

Journal of Marketing Management - United Kingdom
doi 10.1080/0267257x.2014.988282
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Abstract

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Categories
MarketingManagementStrategy
Date

December 8, 2014

Authors
Alex ThompsonLindsay StringfellowMairi MacleanAndrew MacLarenKevin O’Gorman
Publisher

Informa UK Limited


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