Social Media Engagement Behaviour: A Uses and Gratifications Perspective

Journal of Strategic Marketing - United Kingdom
doi 10.1080/0965254x.2015.1095222
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Informa UK Limited

Related search

Role of Social Media in Pre-Purchase Consumer Information Search: A Uses and Gratifications Perspective

Mediterranean Journal of Social Sciences
2015English

A Uses and Gratifications Study of Niche Social Network Sites

English

Visual Communication and Consumer-Brand Relationship on Social Networking Sites - Uses &Amp; Gratifications Theory Perspective

Journal of Theoretical and Applied Electronic Commerce Research
Computer Science ApplicationsAccountingManagementBusiness
2020English

Foreign Students' Use of Home Country Online Resources : A Uses and Gratifications Perspective

English

Students’ Uses and Gratifications for Using Computer-Mediated Communication Media in Learning Contexts

Communications of the Association for Information Systems
Information Systems
2010English

Uses and Gratifications Theory in the 21st Century

Mass Communication and Society
Communication
2000English

Social Media Choices and Uses: Comparing Turkish and American Young-Adults’ Social Media Activism

Palgrave Communications
ArtsFinanceHumanitiesEconomicsEconometricsSocial SciencesPsychology
2018English

Strategic Uses of Social Media for Businesses

Lecture Notes in Business Information Processing
ControlSystems EngineeringInformation SystemsBusinessInternational ManagementSimulationManagementManagement Information SystemsModeling
2011English

Social Media Influencers and Consumer Online Engagement Management

Advances in Knowledge Acquisition, Transfer, and Management
2018English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy