Marketing in the Soviet Union. By Thomas v. Greer. New York, Washington, London: Praeger Publishers, 1973. Xi, 189 Pp. $15.00.Advertising and Socialism: The Nature and Extent of Consumer Advertising in the Soviet Union, Poland, Hungary and Yugoslavia. By Philip Hanson. White Plains, N.Y.: International Arts and Sciences Press, 1974. X, 171 Pp. $15.00.

Slavic Review - United States

doi 10.2307/2495590