Research on the Influence of Social Media Short Video Marketing on Consumer Brand Attitude

doi 10.2991/icsshe-19.2019.192
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Atlantis Press

Related search

Research on the Influence of Content Features of Short Video Marketing on Consumer Purchase Intentions

2019English

Brand Experience Effects on Consumer Social Media Marketing Perceptions and Brand Value

Journal of Global Strategic Management
2014English

Research on the Influence of Negative Information of Brand Spokesmen on Brand Attitude

2019English

Influence of Social Media Content on Consumer Purchase Intention: Mediation Effect of Brand Equity

Eurasian Journal of Business and Economics
2019English

Consumer Engagement With Brand Posts on Social Media: Current State and Research Agenda

2020English

Understanding the Antecedents of Consumer Brand Engagement by Managing Brand Communities on Social Media

2020English

The Effects of Social Media Marketing Antecedents on Social Media Marketing, Brand Loyalty and Purchase Intention: A Customer Perspective

Journal of Business and Retail Management Research
AccountingManagementBusiness
2019English

Three Essays on Understanding Consumer Engagement With Brand Posts on Social Media

English

Investigating the Impacts of Brand Social Media Posts’ Linguistic Styles on Consumer Engagement

2020English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2025 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy