Amanote Research
Register
Sign In
Competitive Effects on the Evaluation of Brand Extensions
doi 10.22215/etd/2005-06295
Full Text
Open PDF
Abstract
Available in
full text
Date
Unknown
Authors
Harish Kapoor
Publisher
Carleton University
Related search
Brand Extensions
Journal of Fashion Marketing and Management
Marketing
International Management
Business
Expanding the Boundary of Brand Extensions Through Brand Relationship Quality
Journal of Business Economics and Management
Accounting
Management
Economics
Econometrics
Business
An Exploratory Qualitative Study of Brand Associations as a Means for Brand Extensions: Part 2
South African Journal of Economic and Management Sciences
Management
Finance
Business
Economics
Accounting
Econometrics
The Effects of Organizational Brand Equity on Employment Brand Equity and Recruitment Outcomes.
Academy of Management Proceedings
Strategic Benefits of Low Fit Brand Extensions: When and Why?
Journal of Consumer Psychology
Marketing
Applied Psychology
The Effects of Brand Involvement and Message Strategy on User Responses on Facebook Brand Pages
Effects of Business Combinations on the Competitive Environment
Multidisciplinary Journal for Education, Social and Technological Sciences
The Effects of Multimedia Advertising on Building Brand Equity
Management Science Letters
Accounting
Management
Business
The Effects of Salesperson-Brand Image Congruence on Brand Conceptual Fluency and Customer Responses and the Moderating Role of Brand Familiarity
Journal of Channel and Retailing
