A Grey Relation-Based Model for Setting an Advertising Budget of Theme Parks

Journal of Hospitality Marketing and Management - United States
doi 10.1080/19368620903170190
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Informa UK Limited

Related search

An Agent-Based Simulation Approach to Experience Management in Theme Parks

2013English

Emergency Response Training Program for Theme Parks: Experiences of Taiwan

Prehospital and Disaster Medicine
Emergency NursingEmergency Medicine
2019English

Taiwan’s Mythological Theme Parks: Mnemonic Guardians and Uncanny Imaginaries

Acta Orientalia Vilnensia
2006English

Theme of Humor and Advertising Effectiveness on Indonesian Children’s Screens

2020English

Optimizing Budget Constrained Spend in Search Advertising

2013English

A Model for Optimally Advertising and Launching a Product

Mathematics of Operations Research
Management ScienceComputer Science ApplicationsOperations ResearchMathematics
2011English

A Study on Metaphor Generation in Advertising -- An Adaptation Model

2018English

Research of Multi-Target Shop Schedule Based on Particle Swarm and Grey Relation

2019English

A Novel Method for Optimizing Fractional Grey Prediction Model

Asian Research Journal of Mathematics
2019English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy