The Relationship Between Viral Marketing and Consumer Purchase Intention, the Moderator Role of Brand Image and Age: Evidence From Smartphone Users in North Cyprus

Management Science Letters - Canada
doi 10.5267/j.msl.2019.11.027
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Growing Science

Related search

The Effect of Electronic Word of Mouth Communication on Purchase Intention and Brand Image: An Applicant Smartphone Brands in North Cyprus

Management Science Letters
AccountingManagementBusiness
2019English

Interrelationships Between Viral Marketing and Purchase Intention via Customer-Based Brand Equity

Journal of Business and Management Sciences
2019English

The Influence of Advertising Appeals on Viral Advertising, Brand Awareness, and Purchase Intention: The Moderator Role of Hedonic Personality

JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
2020English

The Country of Origin and Brand Image Effect on Purchase Intention of Smartphone in Surabaya - Indonesia

Mediterranean Journal of Social Sciences
2015English

Vodafone: The Relationship Between Brand Image and Online Marketing Strategies

IROCAMM-International Review Of Communication And Marketing Mix
2018English

Correlations Between Awareness of Green Marketing, Corporate Social Responsibility, Product Image, Corporate Reputation, and Consumer Purchase Intention

2019English

The Effects of Corporate Social Marketing on Brand Trust and Purchase Intention

2015English

Effects of Multi-Brand Company’s CSR Activities on Purchase Intention Through a Mediating Role of Corporate Image and Brand Image

Journal of Fashion Marketing and Management
MarketingInternational ManagementBusiness
2018English

The Impact of Social Media Marketing on Consumer Purchase Intention: Consumer Survey in Saudi Arabia

2019English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy