Integrating the Impact of Country of Origin (Coc) and Consumer Ethnocentrism (Ce) on Global Marketing (Gm) and Growing Consumer Trends (Gct) Evidences From Pharmaceutical Industries in Indones
Journal of Management and Business Review
doi 10.34149/jmbr.v11i1.57
Full Text
Open PDFAbstract
Available in full text
Date
February 10, 2017
Authors
Publisher
PPM School of Management