Pengaruh Green Brand Positioning, Green Brand Attitude, Green Brand Knowledge Terhadap Green Purchase Intention

Jurnal Manajemen Bisnis dan Kewirausahaan
doi 10.24912/jmbk.v3i2.4967
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Universitas Tarumanagara

Related search

Pengaruh Green Percevied Value, Green Product Innovation, Green Self Identitiy, Brand Credibility Terhadap Green Purchase Intention Melalui Green Brand Equity Pada Produk Skin-Care Korea Di Indonesia

Jurnal Manajemen Bisnis dan Kewirausahaan
2019English

The Effect of Green Brand on Green Product Purchase Intention in Indonesian Communities

2019English

Effect of Utilitarian Benefit on Green Brand Equity With Green Brand Image

Jurnal Manajemen
2019English

Pengaruh Green Marketing, Corporate Social Responsibility Terhadap Brand Image Dan Keputusan Pembelian

Jurnal Ekobis : Ekonomi Bisnis & Manajemen
2020English

Peran Green Trust Memediasi Pengaruh Green Perceived Value Terhadap Green Purchase Intentions

E-Jurnal Manajemen Universitas Udayana
2019English

Green Technology Trends: Increasing Sales of Green Technology Through Brand Equity and Green Trust

International Journal of Recent Technology and Engineering
EngineeringManagement of TechnologyInnovation
2019English

Green Banking Concept as a Positioning Strategy to Gain Brand Image

2015English

Circular-Looking Makes Green-Buying: How Brand Logo Shapes Influence Green Consumption

Sustainability
DevelopmentManagementMonitoringEnvironmental ScienceRenewable EnergyEnergy EngineeringLawSustainabilityPlanningPolicyPower Technologythe EnvironmentGeography
2020English

The Effect of Green Packaging and Green Advertising on Brand Image and Purchase Decision of Teh Kotak Product

2019English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy