Amanote Research
Register
Sign In
Positioning Matrix as an Assessment Tool for Security Level of a Product Portfolio Competitive Position. Marketing And
Marketing and Management of Innovations
doi 10.21272/mmi.2019.4-07
Full Text
Open PDF
Abstract
Available in
full text
Date
January 1, 2019
Authors
M. Lazareva
Publisher
Sumy State University
Related search
Tool for Purchasing Positioning – Assessment of Purchasing Maturity and Performance Level
Business and Management Research
The Importance of Product Positioning and Global Branding for Sustaining Competitive Advantage Within the Companies’ Global Marketing Strategy
Chinese Business Review
Modern City Positioning Case Study as a Tool of Territorial Marketing: Magadan, Russia
Mediterranean Journal of Social Sciences
The 3x3 Matrix as a Tool for Evaluation of Technological Position of the Enterprise
MATEC Web of Conferences
Materials Science
Engineering
Chemistry
Improved Marketing Performance and Product Innovation for the Optimization of Competitive Advantage
Journal of International Conference Proceedings
E-Mailing as an Internet Marketing Tool
The Scientific Journal Grain Crops
Digital Marketing as an Innovative Communication Tool
Economy and Society
The Modern Portfolio Theory as an Investment Decision Tool
Journal of Accounting and Taxation
Sport Events as a Tool for City Marketing
Strategies in Sports Marketing