Commentary on “Developing Successful Theories in Marketing: Insights From Resource-Advantage Theory”

AMS Review
doi 10.1007/s13162-011-0011-4
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Springer Science and Business Media LLC

Related search

Developing Successful Theories in Marketing and R-A Theory: Historical Evolution? Other Drivers? What’s Important? What’s Next?

AMS Review
2011English

Global Marketing: Importance of Human Resource and Supply Chain Risk Management to Build a Successful Company From Global Marketing Perspective

Journal of Research in Marketing
2014English

Environmental Advantage: Marketing the Messages

Environmental Health Perspectives
MutagenesisPublic HealthEnvironmentalHealthToxicologyOccupational Health
2002English

Defining Competitiveness in the Globalized World: Building on Competitive Advantage, Comparative Advantage and New Growth Theories

2013English

Commentary on “Marketing Mix Reactions to Entry”

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
1988English

Commentary on “Marketing Mix Reactions to Entry”

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
1988English

Redefining Rural Marketing: Insights From Touring Theatre

International Journal of Rural Management
DevelopmentManagementMonitoringStrategyPlanningPolicyLawGeography
2012English

A Commentary On: Building a Successful Nursing Organization

MOJ Clinical & Medical Case Reports
2018English

The Commentary on Phenomenological Theory of Martensite Phase Transformation—The Fifth Commentary on Shear Theory

Material Sciences
2014English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy