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Idea Generation and the Quality of the Best Idea

Management Science - United States
doi 10.1287/mnsc.1090.1144
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Abstract

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Categories
Management ScienceManagementOperations ResearchStrategy
Date

April 1, 2010

Authors
Karan GirotraChristian TerwieschKarl T. Ulrich
Publisher

Institute for Operations Research and the Management Sciences (INFORMS)


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