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Does Upward Product Line Extension Hurt or Benefit a Firm’s Competitive Advantage? The Case of Honda’s Acura, Nissan’s Infiniti, and Toyota’s Lexus Brands
Journal of Marketing Development and Competitiveness
doi 10.33423/jmdc.v12i1.1407
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Date
May 1, 2018
Authors
Unknown
Publisher
North American Business Press
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