Does “Liking” Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes

Journal of Marketing Research - United States
doi 10.1509/jmr.14.0237
Full Text
Abstract

Available in full text

Date
Authors
Publisher

SAGE Publications

Related search

Liking Food Less: The Impact of Social Influence on Food Liking Evaluations in Female Students

PLoS ONE
Multidisciplinary
2012English

Analysis of the Impact of Viral Marketing in Social Networks on the Purchase Intention of Consumers: A Case Study of Telegram Social Network

Journal of Business Administration Researches
2018English

Does Outcomes-Based Reporting Contribute to or Contradict the Realisation of Social Outcomes?

2016English

The Impact of Network Management on Outcomes in Governance Networks

Public Administration
SociologyPolitical SciencePublic Administration
2010English

Does Age Matter? The Impact of Rodent Age on Study Outcomes

Laboratory Animals
Animal ScienceZoologyVeterinary
2016English

Impact of Social Media Marketing Strategies on Consumers Behaviour in Delhi

International Journal of Virtual Communities and Social Networking
2014English

Does Inequality Lead to a Financial Crisis?

Journal of International Money and Finance
EconomicsEconometricsFinance
2012English

Fuzzy Soft Social Network Modeling and Marketing

English

Does Inequality Lead to a Financial Crisis?

2012English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy