I "Heart" You: The Effects of Consumer' Schema Congruity/Incongruity on Attention, Recognition and Evaluation of Fair Labor Messages From Apparel Brands

doi 10.31274/itaa_proceedings-180814-182
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Iowa State University, Digital Repository

Related search

Matching Local Food Messages to Consumer Motivators: An Experiment Comparing the Effects of Differently Framed Messages

Journal of Applied Communications
2017English

Cosmetic for Modern Consumer: The Impact of Self-Congruity on Purchase Intention

International Journal of Asian Social Science
2018English

Brands, Innovation and Growth: The Role of Brands in Innovation and Growth for Consumer Businesses

Series on Technology Management
2000English

Effects of Perceived Merchandise Quality and Service Quality on Consumer Shopping Behavior in the Internet Apparel Retailing Environment

English

Examining Consumer Risk Perceptions of Prototypical Brands Versus Me-Too Brands

Journal of Promotion Management
Marketing
2014English

The Effects of Scandalization in Political News Messages on Political Trust and Message Evaluation

Journalism
CommunicationArtsHumanities
2019English

Consumer Adoption of Mobile eWOM Messages

English

The Effects of Collectivism and Social Network Self-Congruity on Engagement

2019English

Asian Apparel Brands’ Internationalization: The Application of Theories to the Cases of Giordano and Uniqlo

Fashion and Textiles
Materials ScienceManagementMarketingStrategyCultural StudiesSocial Psychology
2014English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy