When Does Retargeting Work? Information Specificity in Online Advertising

Journal of Marketing Research - United States
doi 10.1509/jmr.11.0503
Full Text
Abstract

Available in full text

Date
Authors
Publisher

SAGE Publications

Related search

When and Why Does Extended Contact Work?

Group Processes and Intergroup Relations
ArtsSociologyHumanitiesCommunicationCultural StudiesPolitical ScienceSocial Psychology
2011English

Algorithmic Challenge in Online Advertising

Lecture Notes in Computer Science
Computer ScienceTheoretical Computer Science
2009English

Specificity of Modern Medical Advertising

Nauka v sovremennom mire
2019English

Post-Crisis Recovery: When Does Increased Fiscal Discipline Work?

IMF Working Papers
2006English

When Does Gender Trump Money? Bargaining and Time in Household Work

American Journal of Sociology
SociologyPolitical Science
2003English

Online Instructional Materials for Students With Disabilities: Does It Work?

International Journal of Education
2012English

Advertising on the Edge: Appeal Effectiveness When Advertising in Extreme Sports

International Journal of Advertising
CommunicationMarketing
2019English

Privacy Regulation and Online Advertising

Management Science
Management ScienceManagementOperations ResearchStrategy
2011English

Privacy Regulation and Online Advertising

SSRN Electronic Journal
2010English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2025 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy