Kansei EVALUATION TO MANAGE a PRODUCT BRAND IMAGE

KANSEI Engineering International
doi 10.5057/kei.6.27
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Japan Society of Kansei Engineering

Related search

Country-Of-Origin and Consumer Ethnocentrism: Effect on Brand Image and Product Evaluation

Journal of Applied Sciences
2017English

LifeInsure: Choosing a Product Administration System to Manage Their Product Lifecycle

Muma Case Review
2017English

KANSEI Evaluation of Color Images

Transactions of Japan Society of Kansei Engineering
2010English

Brand Image, Product Knowledge, Dan Electronic Word of Mouth Berpengaruh Terhadap Purchase Intention

E-Jurnal Manajemen Universitas Udayana
2020English

The Influence of Halal Labelization, Brand Image and Product Quality Towards Consumer Purchase Decisions of Wardah Cosmetic Product

KnE Social Sciences
2019English

Understanding Doppelgänger Brand Image

Advances in Marketing, Customer Relationship Management, and E-Services
2018English

Identity, Positioning, Brand Image and Brand Equity Comparison.

Independent Journal of Management & Production
2017English

The Influence of Brand Communication, Brand Image, Brand Satisfaction, and Brand Trust on Brand Loyalty

2019English

Projecting the Right Image: Using Projective Techniques to Measure Brand Image

Qualitative Market Research
Marketing
1999English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy