International Advertising Strategy in New Asia: A Country-Of-Origin Approach on Standardization vs. Customization

International Business & Economics Research Journal (IBER)
doi 10.19030/iber.v8i5.3135
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Clute Institute

Related search

Standardization of International Marketing Strategy by Firms From a Developing Country

International Marketing Review
MarketingEconomicsInternational ManagementBusinessEconometrics
1997English

The Effects of Country-Of-Origin on the Service Sector: A Multidimensional Approach

Revista de Administracao Mackenzie
AccountingManagementSociologyPolitical ScienceBusiness
2018English

A Review of New Trends for Country of Origin Research

Information Technology Journal
2013English

Using Country of Origin in Strategy: The Importance of Context and Strategic Action

Journal of Brand Management
MarketingManagementStrategy
2002English

Mass Customization Strategy Development by FIRM

Journal of Database Marketing & Customer Strategy Management
2011English

Current National Approach to Healthcare ICT Standardization: Focus on Progress in New Zealand

Healthcare Informatics Research
Health Information ManagementBiomedical EngineeringHealth Informatics
2015English

Consumers’ Demographic Differences and the Country-Of-Origin Effects on Evaluations of Product Categories: An International Study

International Journal of Management Science and Business Administration
2014English

Some Remarks on Bimst-Ec: A New International-Legal Instrument for Co-Operation in Asia

1997English

A Standardization Strategy That Matches Enterprise Operation

1997English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy