The Role of Online Buzz for Leader Versus Challenger Brands: The Case of the MP3 Player Market

Electronic Commerce Research - Netherlands
doi 10.1007/s10660-016-9218-7
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Springer Science and Business Media LLC

Related search

The Role of Online Brand Trust on the Image of Online Brands

Journal of Internet Applications and Management
2013English

The MP3 Player as a Mobile Digital Music Collection Portal

2009English

The Development of the Online Player Type Scale

International Journal of Cyber Behavior, Psychology and Learning
DevelopmentalEducationExperimentalEducational PsychologyCognitive Psychology
2020English

Brands, Innovation and Growth: The Role of Brands in Innovation and Growth for Consumer Businesses

Series on Technology Management
2000English

Anthropomorphizing Brands: The Role of Attributed Brand Traits in Interactive CSR Communication and Consumer Online Endorsements

Journal of Consumer Behaviour
Social PsychologyApplied Psychology
2019English

The Role of Media Brands in Media Planning

Journal of Media Business Studies
CommunicationManagementInternational ManagementBusinessStrategy
2015English

The Botany of the “Challenger” Expedition

Nature
Multidisciplinary
1883English

The Professionalization of Youtubers: The Case of Verdeliss and the Brands

2018English

The Challenger Expedition

Nature
Multidisciplinary
1873English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy