Editorial: Marketing and Finance Must Agree a Common Measurement Framework

Journal of Targeting, Measurement and Analysis for Marketing
doi 10.1057/palgrave.jt.5740015
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Springer Science and Business Media LLC

Related search

Customer Assets of a Company: The Marketing-Finance Interface

Journal of the Ural State University of Economics
2017English

Editorial: We Can, and Must, End Poverty

Development Co-operation Report
2013English

A Conceptual Framework for Marketing Intelligence

International Journal of e-Education, e-Business, e-Management and e-Learning
2012English

Communication and Marketing: Toward a Responsive Ethical Framework

Journal of Leadership, Accountability and Ethics
2017English

Editorial: Finance and the Health Service.

BMJ
1974English

Performance Measurement Systems Must Be Engineered

Communications of the Association for Information Systems
Information Systems
2001English

Editorial: Rethinking Marketing

DECISION
2015English

A Strategic Framework for City Marketing

English

The Role of Attitude Toward Marketing and Marketing Practice on Marketing Performance: A Theoretical Framework Development for SMEs

2020English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy