Customer Value Modelling: Synthesis and Extension Proposals

Journal of Targeting, Measurement and Analysis for Marketing
doi 10.1057/palgrave.jt.5740073
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Springer Science and Business Media LLC

Related search

A Marketing View of the Customer Value: Customer Lifetime Value and Customer Equity

South African Journal of Business Management
ManagementInternational ManagementBusinessStrategy
2013English

Customer and Organisational Value Added Through Customer Experience Differentiation

Journal of Economic and Financial Sciences
2011English

Customer Value Management

Journal of Targeting, Measurement and Analysis for Marketing
2000English

Moving From Customer Lifetime Value to Customer Equity

2016English

An Empirical Study of Customer Value, Customer Trust and Customer Loyalty Based on E-Commerce

International Journal of Social Science and Humanity
2017English

Value Disciplines: Measuring Customer Preferences

SA Journal of Industrial Psychology
Social PsychologyApplied Psychology
2001English

Linking Perceived Service Quality, Perceived Customer Value and Customer Loyalty in Retail

2019English

The Factors That Affect Customer Value and Its Impact on the Customer Loyalty

Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences
2018English

The Effects of Hedonic Value, Utilitarian Value, and Customer Value on Satisfaction and Behavioral Intentions

Journal of Applied Philosophical Management and Innovation
2018English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy