(PDF) The Franchisor/Franchisee Relationship: How Can This

The Franchisor/Franchisee Relationship: How Can This Relationship Be Strengthened From the Franchisees’ Perspective?

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

doi 10.1007/978-3-319-24148-7_2

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Date

October 21, 2015

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Springer International Publishing

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