Amanote Research

Amanote Research

    RegisterSign In

Consumer Engagement With Brand Posts on Social Media: Current State and Research Agenda

doi 10.24251/hicss.2020.500
Full Text
Open PDF
Abstract

Available in full text

Date

January 1, 2020

Authors
Qi DengMichael HineShaobo JiYun Wang
Publisher

Hawaii International Conference on System Sciences


Related search

Three Essays on Understanding Consumer Engagement With Brand Posts on Social Media

English

Investigating the Impacts of Brand Social Media Posts’ Linguistic Styles on Consumer Engagement

2020English

Understanding the Antecedents of Consumer Brand Engagement by Managing Brand Communities on Social Media

2020English

Brand Experience Effects on Consumer Social Media Marketing Perceptions and Brand Value

Journal of Global Strategic Management
2014English

Research on the Influence of Social Media Short Video Marketing on Consumer Brand Attitude

2019English

Social Media Influencers and Consumer Online Engagement Management

Advances in Knowledge Acquisition, Transfer, and Management
2018English

Chronicles of Consumer-Brand Experience: A Systematic Review and Research Agenda

International Journal of Marketing Studies
2019English

Brand Gender and Consumer-Based Brand Equity on Facebook: The Mediating Role of Consumer-Brand Engagement and Brand Love

Journal of Business Research
Marketing
2019English

Customer Engagement in Social Media and Tourism Brand Performance Implications

TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION
2018English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2025 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy