(PDF) Generating Positive Word‐of‐mouth Communication

Generating Positive Word‐of‐mouth Communication Through Customer‐employee Relationships

International Journal of Service Industry Management

doi 10.1108/09564230110382763

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Abstract

Available in full text

Date

March 1, 2001

Authors

Dwayne D. Gremler

Kevin P. Gwinner

Stephen W. Brown

Publisher

Emerald

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