The Use of Data-Driven Technologies for Customer-Centric Marketing

SSRN Electronic Journal
doi 10.2139/ssrn.3382746
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Elsevier BV

Related search

A Case Study on Model Driven Data Integration for Data Centric Software Development

2009English

A Digital Strategy for Enhancing the Customer Journey via a Customer-Centric Website

Archives of Business Administration and Management
2018English

Use of Information Technologies in the Marketing of a Hotel Enterprise

Scientific bulletin of the Southern Institute of Management
2019English

Effective Use of Digital Marketing Technologies in Commercial Banks

International Journal of Innovative Technology and Exploring Engineering
Mechanics of MaterialsElectronic EngineeringCivilStructural EngineeringElectricalComputer Science
2019English

The Roles of Cognitive Machines in Customer-Centric Organizations

2012English

Data‐driven Services Marketing in a Connected World

Journal of Service Management
ManagementHospitality ManagementBusinessLeisureStrategyAccountingTourism
2013English

A Marketing View of the Customer Value: Customer Lifetime Value and Customer Equity

South African Journal of Business Management
ManagementInternational ManagementBusinessStrategy
2013English

Data-Driven Supply Chains, Manufacturing Capability and Customer Satisfaction

Production Planning and Control
IndustrialManufacturing EngineeringStrategyManagement ScienceComputer Science ApplicationsManagementOperations Research
2017English

Marketing Planning and Digital Customer Loyalty Data in Small Business

Marketing Intelligence and Planning
Marketing
2012English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy