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Antecedents of the Attraction Effect: An Information-Processing Approach

Journal of Marketing Research - United States
doi 10.1177/002224379303000305
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Categories
MarketingEconomicsInternational ManagementBusinessEconometrics
Date

August 1, 1993

Authors
Sanjay MishraU. N. UmeshDonald E. Stem
Publisher

SAGE Publications


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