How a Sustainable Message Affects Brand Attributes

Industrial Management and Data Systems- United Kingdom

doi 10.1108/imds-06-2015-0237

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Abstract

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Categories

Industrial Relations

Manufacturing Engineering

Computer Science Applications

Management Information Systems

Date

April 11, 2016

Authors

Ruben Huertas-Garcia

Carolina Consolación

Marta Mas-Machuca

Publisher

Emerald

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