Global Brands: The Evolution of Multinationals in Alcoholic Beverages. By Teresa Da Silva Lopes. New York: Cambridge University Press, 2007. Xxii + 303 Pp. Illustrations, Tables, Appendix, Bibliography, Notes, Index. Cloth, $50.00. ISBN: 978-0-521-83397-4.
Business History Review - United Kingdom
doi 10.1017/s0007680500000386
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January 1, 2009
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Cambridge University Press (CUP)