(PDF) Endorsements’ Effects of One Branded Service on

Endorsements’ Effects of One Branded Service on Attitude, Purchase Intention and Intention of Recommendation Towards the Service Category

Annals of the Alexandru Ioan Cuza University - Economics

doi 10.1515/aicue-2015-0037

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Abstract

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Date

October 1, 2015

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Publisher

Walter de Gruyter GmbH

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