Amanote Research
Register
Sign In
Optimizing Budget Constrained Spend in Search Advertising
doi 10.1145/2433396.2433483
Full Text
Open PDF
Abstract
Available in
full text
Date
January 1, 2013
Authors
Chinmay Karande
Aranyak Mehta
Ramakrishnan Srikant
Publisher
ACM Press
Related search
Optimizing Consumer Advertising, Intermediary Advertising and Markup in a Vertical Market Structure
Management Science
Management Science
Management
Operations Research
Strategy
Towards Personalized Advertising in Sponsored Search
Optimizing Budget Allocation Among Project Activities
Journal of Business Economics and Management
Accounting
Management
Economics
Econometrics
Business
Optimizing Query Rewrites for Keyword-Based Advertising
Managing the Marketing Budget in a Cost-Constrained Environment
Industrial Marketing Management
Marketing
Content Marketing Elements for Search Advertising
Socialiniai tyrimai
Brand Names as Keywords in Sponsored Search Advertising
Communications of the Association for Information Systems
Information Systems
Differences Across Device Usage in Search Engine Advertising
Advances in Marketing, Customer Relationship Management, and E-Services
A Systematic Review on Search Engine Advertising
Pacific Asia Journal of the Association for Information Systems
