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Little Less Conversation, Little More Action: Musical Intervention as Aesthetic Material Communication

Journal of Business Research - Netherlands
doi 10.1016/j.jbusres.2017.10.014
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Abstract

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Categories
Marketing
Date

April 1, 2018

Authors
Virpi SorsaHeini MerkkiniemiNada EndrissatGazi Islam
Publisher

Elsevier BV


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