Hirose Yöntemi İle Finansal Marka Değerinin Hesaplanması: Borsa İstanbul Bankacılık Sektörü Uygulaması (Financial Brand Value Calculation With Hirose Method: An Ampirical Analysis in Istanbul Stock Exchange)
Journal of Business Research - Turk
doi 10.20491/isarder.2019.758
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Date
December 29, 2019
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Journal of Business Research - Turk