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A New Look at Celebrity Endorsements in Politics: Investigating the Impact of Scandalous Celebrity Endorsers and Politicians’ Best Responses

Media Psychology - United States
doi 10.1080/15213269.2017.1378109
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Abstract

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Categories
CommunicationApplied PsychologySocial Psychology
Date

October 9, 2017

Authors
Christian von SikorskiJohannes KnollJörg Matthes
Publisher

Informa UK Limited


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