The Role of Happiness in Turning “Rationalism” Into “Optimism” for Ad Promises: A Survey on Gratifications Acquired From Ads With Happiness Appeals

e-Journal of New World Sciences Academy
doi 10.12739/nwsa.2016.11.3.4c0208
Full Text
Abstract

Available in full text

Date
Authors
Publisher

NWSA Academic Journals

Related search

On Happiness

Cambridge Journal of Postcolonial Literary Inquiry
LiteratureLiterary TheoryCultural StudiesHistory
2019English

Measuring Happiness Increases Happiness

Journal of Computational Social Science
2020English

Subjective Happiness in Slovakia: Reliability and Validity of Measuring Happiness Through the Subjective Happiness Scale

European Journal of Mental Health
Mental HealthPsychologyPublic HealthPsychiatric Mental HealthEnvironmentalHealthPsychiatryOccupational Health
2018English

Managing for Happiness

2018English

Aristotle on Happiness : A Comparison With Confucius

English

The (Un)Happiness of Knowledge and the Knowledge of (Un)Happiness: Happiness Research and Policies for Knowledge‐based Economies1

Prometheus
DevelopmentEarth-Surface ProcessesPlanningGeography
2007English

Searching for Happiness

Journal of Clinical Oncology
Cancer ResearchMedicineOncology
2017English

Happiness

The Iowa Review
1999English

Measuring Happiness in Portuguese Adults: Validation of the CHQ - Covilha Happiness Questionnaire

Journal of Psychology & Psychotherapy
2014English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2025 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy