Towards an Integrative Framework of Brand Country of Origin Recognition Determinants

International Marketing Review - United Kingdom
doi 10.1108/02651331111181402
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Emerald

Related search

From the Car Style Pregnancy Towards the Brand Country Origin Recognition

Proceedings of the Design Society: International Conference on Engineering Design
2019English

An Examination of the Interplay Between Country-Of-Origin, Brand Equity, Brand Preference and Purchase Intention Toward Global Fashion Brands

International Journal of Business Forecasting and Marketing Intelligence
2018English

Towards an Integrative Framework of Conflict-Handling Behaviour: Integrating Western and Chinese Perspectives

Asia Pacific Business Review
International ManagementBusiness
2017English

Impact of Brand Image, Country of Origin, and Interpersonal Influences on Purchase Intention

2019English

Country-Of-Origin and Consumer Ethnocentrism: Effect on Brand Image and Product Evaluation

Journal of Applied Sciences
2017English

An Examination of the Realtionship Between Country of Origin and Customer-Based Brand Equity: Testing the Effect of Some Moderators

Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2015English

Determinants of Entrepreneurial Intentions in ICT Industry: Gender and Country of Origin Perspective

Naše gospodarstvo/Our economy
2016English

The Country of Origin and Brand Image Effect on Purchase Intention of Smartphone in Surabaya - Indonesia

Mediterranean Journal of Social Sciences
2015English

The Country Brand Trap

CEPAL Review
DevelopmentEconomicsEconometricsFinance
2012English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy