Deriving Psychodynamics Among Consumers Through Social Media

Advances in Business Strategy and Competitive Advantage
doi 10.4018/978-1-5225-4831-7.ch019
Full Text
Abstract

Available in full text

Date
Authors
Publisher

IGI Global

Related search

Consumers’ Social Media Brand Behaviors: Uncovering Underlying Motivators and Deriving Meaningful Consumer Segments

Psychology and Marketing
MarketingApplied Psychology
2017English

IMPROVING MARKETING FUNCTIONS THROUGH SOCIAL MEDIA PRESENCE AMONG CONSTRUCTION SMEs

Proceedings of International Structural Engineering and Construction
2019English

Egyptian Consumers’ Perception of Social Media as Health Information Source

Journal of Management Research
2015English

Building Library Community Through Social Media

Information Technology and Libraries
Information SystemsLibraryInformation Sciences
2015English

Social Interaction Among Adolescents Who Use Social Media

2020English

Impact of Social Media Marketing Strategies on Consumers Behaviour in Delhi

International Journal of Virtual Communities and Social Networking
2014English

Research on the Influence of Social Media Information on Consumers’ Purchase Intention

MATEC Web of Conferences
Materials ScienceEngineeringChemistry
2017English

What Makes Fashion Consumers “Click”? Generation of eWoM Engagement in Social Media

Asia Pacific Journal of Marketing and Logistics
MarketingManagementInternational ManagementBusinessStrategy
2019English

Automatic Personality Assessment Through Social Media Language.

Journal of Personality and Social Psychology
Social PsychologySociologyPolitical Science
2015English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy