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Leveraging to Best the Odds: The New Marketing Mind-Set Adrian J. Slywotzky and Benson P. Shapiro, Harvard Business Review (September–October 1993), Pp. 97–107
Journal of Product Innovation Management
- United Kingdom
doi 10.1016/0737-6782(94)90012-4
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Categories
Engineering
Strategy
Management
Management of Technology
Innovation
Date
June 1, 1994
Authors
M Crawford
Publisher
Wiley
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