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The Dark Side of CRM — Customers, Relationships and Management

Journal of Direct, Data and Digital Marketing Practice- United Kingdom

doi 10.1057/dddmp.2015.55

Full Text

Abstract

Available in

Categories

MarketingManagement of TechnologyInternational ManagementBusinessInnovation

Date

February 1, 2016

Authors

Merlin Stone

Publisher

Springer Science and Business Media LLC


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