What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation

Journal of Marketing - United States
doi 10.1509/jmkg.74.3.80
Full Text
Abstract

Available in full text

Date
Authors
Publisher

SAGE Publications

Related search

The Influence of Brand Communication, Brand Image, Brand Satisfaction, and Brand Trust on Brand Loyalty

2019English

The Effect of Brand Leadership Styles on Employees’ Brand Citizenship Behavior

Asian Social Science
ArtsFinanceHumanitiesEconomicsEconometricsSocial Sciences
2015English

Influence of Brand Signature, Brand Awareness, Brand Attitude, Brand Reputation on Hotel Industry’s Brand Performance

International Journal of Hospitality Management
ManagementTourismHospitality ManagementLeisureStrategy
2019English

The Impact of Brand Personality and Students’ Self-Concept on Brand Engagement

International Journal of Business and Social Research
2017English

Impact of Buying Counterfeit Brands on the Brand Image of Original Brands

Asia Proceedings of Social Sciences
2020English

The Impacts of Brand Personality on Brand Loyalty: A Research on Automobile Brands in Turkey

International Journal of Marketing Studies
2017English

Perceived Brand Personality of Symbolic Brands

Journal of Economics and Behavioral Studies
2014English

Influence of Brand Equity on Brand Trust: Mediation of Brand Reputation and Moderation of Social Media

2019English

Negative Effects of Brand Extension

Journal of Independent Studies and Research-Management, Social Sciences and Economics
2010English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy