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Value Co-Creation Practices and Capabilities: Sustained Purposeful Engagement Across B2B Systems

Industrial Marketing Management - Netherlands
doi 10.1016/j.indmarman.2016.03.012
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Abstract

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Categories
Marketing
Date

July 1, 2016

Authors
Javier Marcos-CuevasSatu NättiTeea PaloJasmin Baumann
Publisher

Elsevier BV


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