Exploring the Role of Marketing Strategy and New Product Development in Long-Term Success of Market Acceptance: A Case Study of a Local Product in Thailand

doi 10.5176/2251-2098_emg25
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Global Science & Technology Forum (GSTF)

Related search

Influence of Marketing in New Product Development

Advances in Social Sciences Research Journal
2020English

The Transfer and Transformation of Tacit Knowledge in New Product Development : A Case Study

English

The Influence of Business Strategy on New Product Activity: The Role of Market Orientation

International Journal of Research in Marketing
Marketing
2003English

Customer Participation in New Product Development and New Product Performance: The Moderating Role of Expertise

Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2016English

Application of ‘KISS’ Principle on Marketing Mix Strategy (Firmax3 Product Through Network Marketing in Indonesia): Case Study

KnE Social Sciences
2018English

Marketing Support for the New Product Development and Launch on the Domestic Food Market

Efektyvna ekonomika
2020English

Critical Success Factors in Early New Product Development: A Review and a Conceptual Model

International Entrepreneurship and Management Journal
Management of TechnologyInnovationManagement Information Systems
2017English

Correlation Between Marketing Strategy, Product Quality and Promotion on the Mobile Devices Market in Serbia

Journal of Engineering Management and Competitiveness
2016English

Understanding International Product Strategy in Multinational Corporations Through New Product Development Approaches and Evolution

International Journal of Innovation Management
ManagementBusinessInternational ManagementStrategyInnovationManagement of Technology
2017English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy