Brand Positioning Through Print Advertising

Brand Management in Emerging Markets
doi 10.4018/978-1-4666-6242-1.ch009
Full Text
Abstract

Available in full text

Date
Authors
Publisher

IGI Global

Related search

Impact of Underdog Narrative Advertising Strategy on Brand Positioning and Customer Purchase Intentions

International Journal of Recent Technology and Engineering
EngineeringManagement of TechnologyInnovation
2019English

Sentiment Analysis of Brand Personality Positioning Through Text Mining

Journal of Information Technology Research
Computer Science
2019English

Identity, Positioning, Brand Image and Brand Equity Comparison.

Independent Journal of Management & Production
2017English

Brand Positioning and Consumer Taste Information

European Journal of Operational Research
Information SystemsSimulationManagement ScienceManagementComputer ScienceModelingOperations Research
2018English

Pengaruh Green Brand Positioning, Green Brand Attitude, Green Brand Knowledge Terhadap Green Purchase Intention

Jurnal Manajemen Bisnis dan Kewirausahaan
2019English

The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement

Journal of International Studies
SociologyBusinessEconomicsInternational ManagementEconometricsPolitical ScienceSocial Sciences
2012English

Human Brand Positioning: Success Mantras for Politics

MANTHAN: Journal of Commerce and Management
2014English

Brand Names as Keywords in Sponsored Search Advertising

Communications of the Association for Information Systems
Information Systems
2010English

How Nostalgic Brand Positioning Shapes Brand Equity: Differences Between Emerging and Developed Markets

Journal of the Academy of Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2019English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy