(PDF) Consumers' Confidence in Competitive Positions of

Consumers' Confidence in Competitive Positions of Products: Antecedents and Effects on Purchase Intention

doi 10.15444/gmc2016.11.08.02

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Abstract

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Date

July 1, 2016

Authors

Anne-Maree O’Rourke

Francois A. Carrillat

Publisher

Global Alliance of Marketing & Management Associations

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