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Effects of Face Images and Face Pareidolia on Consumers' Responses to Print Advertising

Journal of Advertising Research - United Kingdom
doi 10.2501/jar-2018-030
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Abstract

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Categories
CommunicationMarketing
Date

July 19, 2018

Authors
Gianluigi GuidoMarco PichierriGiovanni PinoRajan Nataraajan
Publisher

WARC Limited


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