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When Your World Must Be Defended: Choosing Products to Justify the System

Journal of Consumer Research - United Kingdom
doi 10.1086/658469
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Categories
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
Date

June 1, 2011

Authors
Keisha M. CutrightEugenia C. WuJillian C. BanfieldAaron C. KayGavan J. Fitzsimons
Publisher

Oxford University Press (OUP)


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