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Going Native: Can Consumers Recognize Native Advertising? Does It Matter?

SSRN Electronic Journal
doi 10.2139/ssrn.2816655
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Abstract

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Date

January 1, 2016

Authors
David A. HymanDavid J. FranklynCalla E. YeeMohammad Hossein Rahmati
Publisher

Elsevier BV


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