The Antecedents of Word-Of-Mouth Attitude in Mobile Advertising: An Experimental Study

International Journal of Asian Social Science
doi 10.18488/journal.1.2018.86.296.305
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Conscientia Beam

Related search

Antecedents of General Consumer Attitude Towards Religious Advertising in Pakistan

Journal of Islamic Business and Management (JIBM)
2018English

Quantifying the Ripple: Word-Of-Mouth and Advertising Effectiveness

Journal of Advertising Research
CommunicationMarketing
2004English

Behavior and Attitude of the Mobile Phones Users Towards SMS Advertising: A Study in an Emerging Economy

World Journal of Advanced Research and Reviews
2019English

An Experimental Study of Student’s Attitude Towards the Adoption of Mobile Shopping With Millennials

Humanities and Social Sciences Reviews
ArtsSocial SciencesHumanities
2020English

Measuring the Impacts of Online Word-Of-Mouth on Tourists’ Attitude and Intentions to Visit Jordan: An Empirical Study

International Business Research
2013English

The Impact of Humorous Advertising on Consumers’ Buying, Word of Mouth and Recall

2018English

Building Trust in E-Banking and Its Effect on Positive Word-Of-Mouth Advertising

Management Science Letters
AccountingManagementBusiness
2014English

An Empirical Study on the Importance of Electronic Word of Mouth in the Concierge Industry

Advances in Marketing, Customer Relationship Management, and E-Services
2020English

Electronic Word-Of-Mouth

English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy