Selling Luxury Brands in Online Private Sales Multibrand Retailers—An Exploratory Study of Consumers’ Perspective

Chinese Business Review
doi 10.17265/1537-1506/2018.08.001
Full Text
Abstract

Available in full text

Date
Authors

Unknown

Publisher

David Publishing Company

Related search

“Brand Choice Behaviour of Online Consumers – An Exploratory Study”

International Journal of Advanced Research
2017English

In the Lap of Luxury: Consumer Conversation Concerning Online Advertisements of Luxury Brands

South African Journal of Business Management
ManagementInternational ManagementBusinessStrategy
2011English

An Empirical Study in the Effect of the Experience on Consumers’ Trust in the Familiar Online Retailers

DEStech Transactions on Computer Science and Engineering
2018English

The Importance of Integrating Digital Marketing Within the Sales Strategy of Luxury Brands

2019English

Luxury Wine Brand Visibility in Social Media: An Exploratory Study

International Journal of Wine Business Research
AccountingManagementBusiness
2011English

They Are Not All Same: Variations in Asian Consumers’ Value Perceptions of Luxury Brands

Marketing Letters
MarketingEconomicsInternational ManagementBusinessEconometrics
2015English

Cross-Visiting Behaviour of Online Consumers Across Retailers’ and Comparison Sites, a Macro-Study

Information Systems Frontiers
Theoretical Computer ScienceComputer NetworksSoftwareInformation SystemsCommunications
2019English

Product Diffusion Using Advance Selling Strategies: An Online Social Network Perspective

JASSS
Computer ScienceSocial Sciences
2017English

Consumers’ Perception Toward Private Brands With Reference to Grocery Products

International Journal of Recent Technology and Engineering
EngineeringManagement of TechnologyInnovation
2019English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy