Gendered Advertising: Content, Effectiveness and Effects – Psychological Perspective

doi 10.4337/9781788115384.00006
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Edward Elgar Publishing

Related search

The Cultural, Social, Economic and Psychological Effects of Advertising

Рroblems of engineering and professional education
2019English

Gendered Voices in Children's Television Advertising

Critical Studies in Media Communication
Communication
2002English

Symbolic Consumption of Advertisements for Male Perfumes: Effects of Advertising Appeals and Product Involvement on Advertising Effectiveness

Research in World Economy
Industrial RelationsSociologyInternational RelationsFinanceEconomicsPolitical ScienceEconometrics
2019English

Advertising Effectiveness, Measurement Of

2008English

Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2016English

Brand Safety: The Effects of Controversial Video Content on Pre-Roll Advertising

Heliyon
Multidisciplinary
2018English

Indian Perspective About Advertising Appeal

International Journal of Marketing Studies
2009English

The Effects of Mood and Message Characteristics on Information Processing Styles and Advertising Effectiveness

English

Content Marketing Elements for Search Advertising

Socialiniai tyrimai
2017English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy